Flagship Architecture....branding a lifestyle?

Flagship as metaphor[edit]

As with many other naval terms, flagship has crossed over into common parlance, where it means the most important or leading member of a group. It has also come to be an adjective describing the most prominent or highly touted product, brand, location, or service among those offered by a company. It now has common derivations such as the "flagship brand" or "flagship product" of a manufacturing company or "flagship store" of a retail chain. Auto companies usually have a flagship in the form of their leading, highest-priced car.

(wikipedia)

How to sell an aspirational lifestyle?